Better relationships.
Stronger opportunities.
A considered website and a purpose-built relationship intelligence workspace — designed around the way Callum and Ellis win and maintain business.
Good morning, Callum.
Here's what needs your attention.
Keep the right conversations moving.
A stronger foundation for what comes next.
A sharper digital presence, paired with a private workspace that helps turn existing contacts into lasting relationships, introductions and future opportunities.
The website strengthens credibility. Groundwork gives Callum and Ellis a straightforward way to manage contacts, conversations and follow-ups.
We listened.
Here's what we heard.
Rather than proposing software for the sake of it, we've shaped this around the challenges you described on our call. These are the priorities we'll validate together before development begins.
Keep your relationships in one place.
A clear record of architects, developers, clients and referral partners — who knows whom, the history of each conversation and the next useful introduction.
Know who to reconnect with — and why.
A personal follow-up list for Callum and Ellis, with meeting notes, previous discussions and reminders that make every call more relevant.
Understand the competitive landscape.
Keep a structured competitor watchlist: firms worth knowing, their positioning, notable projects and useful observations. Research is curated, not an unverified automated feed.
Keep the existing Excel data safe.
Start with a reviewed import of an agreed spreadsheet copy. Your live workbook remains untouched; the team can approve the fields and information that move across.
Let the work speak for itself.
A more credible website and regularly refreshed case studies, using the project photography and information you provide. Nothing goes live without approval.
Shown through work.Projects / Expertise / Contact
A website worthy of the work you deliver.
A complete redesign that presents your projects, expertise and services with clarity — and stays current after launch.
Just £23 more per month than your current £216 invoice, assuming no VAT is chargeable on our fee. Unlike your existing arrangement, this includes regular hands-on website updates. The current agency’s SEO service is not directly equivalent: our fee covers technical SEO upkeep, not a full ongoing SEO campaign.
Includes hosting oversight, technical upkeep, routine changes and up to two case studies per month using materials you supply.
Built for relationships. Informed by the market.
Groundwork is a private relationship intelligence workspace for Callum and Ellis — not another sales pipeline to manage. Keep track of the people who matter, understand the wider market and know exactly when to reconnect.
Advanced AI, transcription, email integrations and live Excel sync can be scoped separately later. No automatic client messages.
Your network
Illustrative demonstration · fictional contactsLast discussion: refurbishment opportunity. Next action: arrange a call this week.
Interactive concept only. No real contact data or functioning reminders.
A clear plan, from first review to launch.
Discover
Review your website, spreadsheet and current workflow. Agree the exact scope.
Design
Design the new website and Groundwork experience for approval.
Build
Personally develop both systems, test features and prepare the data import.
Launch & support
Go live, train your team and take responsibility for agreed ongoing care.
A sensible timeline. No rushed software.
The website can move first. Groundwork needs more time to design around your relationships, Excel records and working habits, then test properly before launch.
Design, build and launch
Week 1: discovery, structure and visual direction. Weeks 2–3: design and development. Weeks 4–5, if needed: case studies, revisions, testing and launch.
Assumes prompt access to project imagery, copy, approvals and existing domain/hosting details.Purpose-built relationship workspace
Weeks 1–2: workflow mapping and scope. Weeks 3–5: interface and data structure. Weeks 6–9: development and Excel import testing. Weeks 10–12, if needed: feedback, security checks and launch.
V1 covers contacts, relationship notes, follow-ups, competitor watchlist, private access and initial Excel import. Complex AI and integrations are separate.These are working estimates, not guaranteed delivery dates. Both projects can overlap once the requirements and approvals are agreed; timing depends on feedback, data quality and final scope.
Following written approval of the agreed scope, a 50% deposit for each commissioned project secures the development slot. The remaining 50% is due on completion, before handover or launch.
Website management begins when the website is completed and launched. Groundwork maintenance begins when its V1 is completed and handed over. Each project can launch separately.
Built by us. Looked after by us.
Scale & Elevate will personally design, build and manage the work. No outsourcing, no unnecessary handovers, and no expectation that your team becomes responsible for the technology.
Website management / £239 per month
- Hosting and performance oversight
- Technical maintenance and routine fixes
- Updates to existing pages and content
- Up to two supplied-content case studies per month
- Basic analytics and technical SEO upkeep
Groundwork care / £99 per month
- Application and database monitoring
- Security updates and backups
- Fixes to existing functionality and limited technical support
- Reliability checks for internal reminders
- Maintenance of the agreed V1 functionality
Additional pages, major changes, new CRM features, advanced AI integrations, full SEO campaigns and third-party usage charges are not included unless agreed separately. Website platform (custom code or Framer) will be selected during discovery; Groundwork is planned as a custom Next.js and Supabase application, with suitable cloud hosting.
A considered investment. Built to last.
Two focused pieces of work, delivered personally and maintained by Scale & Elevate. No unnecessary software subscriptions or bloated feature list.
Website redesign & management
A professional new website, with ongoing content updates and technical care.
Groundwork · Relationship intelligence
A private workspace for relationships, competitor notes and purposeful follow-ups — built around your existing way of working.
Scale & Elevate is not presently VAT registered. This is subject to confirmation of the correct cross-border tax treatment and any future registration obligations.
Scale & Elevate is not currently VAT registered; no VAT is presently added to the quoted fees, subject to confirmation of the applicable UK/Spain VAT treatment and any future registration requirements. Development scope, payment milestones, support allowances, data ownership and handover terms will be confirmed in the final agreement. Monthly charges begin following the relevant launch. Groundwork care is limited to maintenance of the agreed V1 system; new features, substantial changes and third-party platform/API fees are separate. Existing hosting/SEO arrangements must be reviewed before replacement.
The capability.
Without the payroll.
The work spans software engineering, graphic design, UX/UI and website design. These are four London salary benchmarks, shown to illustrate the range of skills involved — not a suggestion that four full-time hires are necessary.
Purpose-built.
Personally delivered.
A single specialist responsible for design, development and ongoing care, with advanced AI integrations scoped separately if required.
Let's build something that works for your business.
Once the scope is approved, a 50% deposit reserves the work. We can begin with the website while Groundwork is designed and developed in parallel. Monthly maintenance only starts after each project is completed.
One clear starting point.
Ongoing care only after launch.
£1,950 website + £5,995 Groundwork. 50% deposit: £3,972.50, with the balance payable on completion.
£239 website management + £99 Groundwork maintenance. Each monthly fee starts only after its respective project is completed.
Everything is scoped and agreed before work begins. No monthly maintenance charges while a project is being built. No VAT is currently added to the quoted fees, subject to confirmation of the applicable tax treatment.
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